The corporate image is the backbone that supports the company. Establishing a company philosophy is itself the formulation of a corporate-image strategy. CI = VISION + (MI + BI = PI) + VI The foundation on which a companys permanent prosperity is built may be said to consist of its corporate philosophy and management philosophy (= vision [company policy, company regulations, and general principles]); its sense of mission (= mind identity [MI]); and its behavioral orientation (= behavioral identity [BI]). Its visual identity (VI) consists of the ways in which it projects a positive corporate image, based on its corporate philosophy, to the world outside the company. The Corporate Image Diagnosis Process 1 Corporate image operations are added to the process outlined on Page 6 in "The Comprehensive Management Diagnosis Process," and are carried out in the same order. 2 The first step in corporate image operations is to hold interviews with top management and to conduct questionnaire surveys both within and outside the company. 3 We ask the company to submit a list of application items (e.g. business cards, company stationery and envelopes, etc.) 4 After studying and analyzing current problems relating to visual identity, we submit our proposals for improvement. 5 We formulate a concept for the corporate image, and create company logos and insignia. 6 We plan a schedule for the publication and activation dates of new company names or insignia.