With a population of approximately 130 million, excellent public safety, and well-developed business environment, Japan, as one of the most advanced countries in Asia, is an exceptionally attractive market. However, for non-Japanese companies, the Japanese market is a venture into the unknown, and it has unique business customs and distribution channels. To smoothly launch a business in Japan and penetrate into the Japanese market, it is important to craft market entry and expansion strategies based on a clear understanding of the product’s market size, future potential, competitive landscape, differentiation from competitors, and the supply chain model. Tanabe Consulting, a trailblazer in strategic consulting in Japan, brings over 65 years of expertise to the table. Equipped with an in-depth understanding of the Japanese business landscape, Tanabe Consulting stands ready to offer comprehensive support for ambitions to venture into and grow within the Japanese market.
Industry
Tanabe Consulting has consulting teams specialized in areas such as food/agriculture, manufacturing, construction, housing, supply chain & logistics, and life & services, and has a nationwide human network based on high expertise and deep customer understanding. We have a track record of solving industry-specific management issues using optimal methods.
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Food/Agriculture (food manufacturing, food distribution, food service, agriculture, fisheries and livestock)
Even if you refer to the food/agriculture industry as a whole, we provide a wide variety of products and services, depending on the client's type of business, such as agricultural corporations, manufacturers, restaurants, and wholesalers. Tanabe Consulting has accumulated clinical experience across the country and promises to solve a variety of issues for food-related companies, including new product development and branding.
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Manufacturing (chemicals, metals, machinery, electronics, information and communications, automobiles)
While the environment surrounding the manufacturing industry has been forced to undergo severe changes such as raw material shortages, price increases, and supply chain disruptions, there is also a movement to utilize new technology to take a bird's-eye view of the entire value chain and update it. In addition to passing on higher costs to customers, the key to growth as a manufacturing industry is to pass on value to customers.
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Construction (construction, building materials, infrastructure, equipment, environmental energy)
The construction industry is a key industry for the country and plays an important role in the development, maintenance, management, and renewal of social infrastructure. However, issues in this industry include a lack of productivity improvement due to the customary working environment and a future shortage of workers due to the declining birthrate and aging population. Companies in the construction industry are working to improve labor productivity through automation and labor savings.
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Housing (housing/real estate)
We define housing-related companies, such as companies that handle housing and electricity, gas, and other energy companies, etc., as the "housing and lifestyle industry". At a time when social issues such as a decline in the population and the number of new construction starts, an increase in vacant houses, and an aging society are becoming more serious, we provide a variety of support, from formulating business strategies to on-site improvements, with the keyword "individualization" in order to become a company of choice. I am.
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Supply chain & logistics (wholesale, logistics, distribution, retail)
We provide a wide range of support, from vision formulation to logistics site improvements, mainly for companies in the trunk transportation, last mile, warehouse and port transportation industries. We are accelerating support for the industry structural transformation that will address the 2024 problem. For the future of the logistics industry that supports a variety of businesses, our specialized team with a rich track record and experience provides optimal solutions.
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Life & Services (BtoB services/BtoC services)
We mainly supports seven areas in Life & Services: clothing, food, housing, beauty, entertainment, knowledge, and health. As all businesses are required to shift to providing value not only in goods but also in services, we contribute to realize rich lifestyles through support for these companies.
Japan Market Entry Consulting
Menu
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Japanese Market Analysis
TCG, which has 10 locations across Japan, is able to conduct highly accurate market research and provide information through consultants who are familiar with the relevant area.- Market and target area analysis
- Industry structure analysis
- Competitor analysis
- Competitive product analysis
- Competitive product positioning and
promotion analysis - Industry trend analysis
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Market entry strategy
After analyzing the market, we organize the issues based on the goals you should aim for and your company's strengths and core competencies, and prioritize for the expansion of the Japanese market. We determine the direction of entry, create a roadmap, and support the realization of strategies.- Market entry strategy
- Strategic business model development
- Strategic marketing plan
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Sales Support
We support your expansion into the Japanese market based on market analysis and entry strategies. With over 65 years of experience and network in management consulting across Japan, we can provide marketing measures in Japan such as a list of potential partners, effective website, etc.- Creation of a list of potential partners
- Japanese company inspection/interview settings
- Website construction for Japan
- Digital marketing
- SNS operation
- Strategic PR/public relations and press release
- Content Localization
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Cross-border M&A
Based on our contacts and networks with companies throughout Japan, cultivated through over 65 years of management consulting, we support capital alliances with companies that are suitable for gaining a position in the Japanese market.- Market entry strategy development
- Creation of a list of potential partners
- M&A advisory
- Due diligence support
- PMI support
Location Map
(Region & Consulting)
Tanabe Consulting operates 10 offices throughout Japan,
maintaining an extensive network of clients across the country.
Each project
benefits from the assignment of consultant Teams with in-depth knowledge of the relevant area,
ensuring the delivery of highly accurate information and consulting services.
TANABE CONSULTING CO.,LTD.
main office
- Tokyo
- Osaka
headquarters
- Chubu Head Office (Nagoya)
- Kyushu Head Office (Fukuoka)
branch office
- Hokkaido Branch Office (Sapporo)
- Tohoku Branch Office (Sendai)
- Niigata Branch (Niigata)
- Hokuriku Branch Office (Kanazawa)
- Chugoku and Shikoku Branch Office (Hiroshima)
- Okinawa Branch Office (Naha)
Leading Solutions Co.,Ltd. (Tokyo)
Growin' Partners Inc. (Tokyo)
Jaythree, Inc., Ltd. (Tokyo)
Kartz Media Works,Inc. (Tokyo)
About Tanabe Consulting Group (TCG) Tanabe Consulting in Numbers
Tanabe Consulting Group’s achievements
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Number of employees - 660 people
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First consulting firm founded in Japan - Founded 66 years ago
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- Total number of TCG service users
- More than 17,000 companies
- Total number of TCG service users
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- Number of networks of financial institutions
- More than 340 companies
- Number of networks of financial institutions
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- Total number of seminar participants
For one year - More than 9,900 peoples
- Total number of seminar participants
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- Number of our offices in Japan
- 10 offices
- Number of our offices in Japan
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- Capital
- 1,772 Million yen
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- Number of email members
- More than 110,000 peoples
- Number of email members
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- Stock Exchange
- Tokyo Stock Exchange Prime Section
Languages
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English / Spanish / Chinese / Indonesian
- top page
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Japan Market Entry