Japan, one of the most advanced countries in Asia, has a population of approximately 130 million, a safe and well-developed business environment, and is an extremely attractive market. On the other hand, the Japanese market is an unknown market for foreign companies, and its business practices and channels are unique. In order to smoothly launch a business in Japan and penetrate the domestic market, it is important to build entry and market expansion strategies based on a clear understanding of the market size and potential of the company's products, the competitive landscape and differentiation from competitors, and the supply chain model. Tanabe Consulting is a pioneer in strategic consulting in Japan, with over 65 years of experience. Tanabe Consulting, with its extensive knowledge of the Japanese business environment, provides total support for development and expansion into the Japanese market.
Industry
Tanabe Consulting has consulting teams specialized in areas such as food/agriculture, manufacturing, construction, housing, supply chain & logistics, and life & services, and has a nationwide human network based on high expertise and deep customer understanding. We have a track record of solving industry-specific management issues using optimal methods.
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Food/Agriculture (food manufacturing, food distribution, food service, agriculture, fisheries and livestock)
Even if you refer to the food/agriculture industry as a whole, we provide a wide variety of products and services, depending on the client's type of business, such as agricultural corporations, manufacturers, restaurants, and wholesalers. Tanabe Consulting has accumulated clinical experience across the country and promises to solve a variety of issues for food-related companies, including new product development and branding.
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Manufacturing (chemicals, metals, machinery, electronics, information and communications, automobiles)
While the environment surrounding the manufacturing industry has been forced to undergo severe changes such as raw material shortages, price increases, and supply chain disruptions, there is also a movement to utilize new technology to take a bird's-eye view of the entire value chain and update it. In addition to passing on higher costs to customers, the key to growth as a manufacturing industry is to pass on value to customers.
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Construction (construction, building materials, infrastructure, equipment, environmental energy)
The construction industry is a key industry for the country and plays an important role in the development, maintenance, management, and renewal of social infrastructure. However, issues in this industry include a lack of productivity improvement due to the customary working environment and a future shortage of workers due to the declining birthrate and aging population. Companies in the construction industry are working to improve labor productivity through automation and labor savings.
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Housing (housing/real estate)
We define housing-related companies, such as companies that handle housing and electricity, gas, and other energy companies, etc., as the "housing and lifestyle industry". At a time when social issues such as a decline in the population and the number of new construction starts, an increase in vacant houses, and an aging society are becoming more serious, we provide a variety of support, from formulating business strategies to on-site improvements, with the keyword "individualization" in order to become a company of choice. I am.
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Supply chain & logistics (wholesale, logistics, distribution, retail)
We provide a wide range of support, from vision formulation to logistics site improvements, mainly for companies in the trunk transportation, last mile, warehouse and port transportation industries. We are accelerating support for the industry structural transformation that will address the 2024 problem. For the future of the logistics industry that supports a variety of businesses, our specialized team with a rich track record and experience provides optimal solutions.
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Life & Services (BtoB services/BtoC services)
We mainly supports seven areas in Life & Services: clothing, food, housing, beauty, entertainment, knowledge, and health. As all businesses are required to shift to providing value not only in goods but also in services, we contribute to realize rich lifestyles through support for these companies.
Japan Market Entry Consulting
Menu
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Japanese market analysis
TCG, which has 10 locations across Japan, is able to conduct highly accurate market research and provide information through consultants who are familiar with the relevant area.- Market/target area analysis
- Industrial structure analysis
- Competitor analysis
- Competitive product analysis
- Competitive product positioning/
promotion analysis - Industry trend analysis
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Entry strategy planning
After analyzing the market, we organize the issues based on the goals you should aim for and your company's strengths and core competencies, and prioritize for the expansion of the Japanese market. We determine the direction of entry, create a roadmap, and support the realization of strategies.- Entry strategy planning
- Business model strategy planning
- Marketing strategy planning
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Marketing implementation support
We support your expansion into the Japanese market based on market analysis and entry strategies. With over 65 years of experience and network in management consulting across Japan, we can provide marketing measures in Japan such as a list of potential partners, effective website, etc.- Create partner candidate list
- Japanese company inspection/interview settings
- Website construction for Japan
- Digital marketing
- SNS operation
- Strategic PR/Public Relations, Press Release
Location Map
(Region & Consulting)
Tanabe Consulting has 10 locations nationwide.
We have a nationwide client network.
In each project,
by assigning a consultant who is familiar with the relevant area,
we can provide more accurate information and consulting services.
TANABE CONSULTING CO.,LTD.
main office
- Tokyo
- Osaka
headquarters
- Chubu Head Office (Nagoya)
- Kyushu Head Office (Fukuoka)
branch office
- Hokkaido Branch Office (Sapporo)
- Tohoku Branch Office (Sendai)
- Niigata Branch (Niigata)
- Hokuriku Branch Office (Kanazawa)
- Chugoku and Shikoku Branch Office (Hiroshima)
- Okinawa Branch Office (Naha)
Leading Solutions Co.,Ltd. (Tokyo)
Growin' Partners Inc. (Tokyo)
Jaythree, Inc., Ltd. (Tokyo)
Kartz Media Works,Inc. (Tokyo)
About Tanabe Consulting Group (TCG) Tanabe Consulting in Numbers
Tanabe Consulting Group’s achievements
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Number of employees - 660 people
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First consulting firm founded in Japan - Founded 66 years ago
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- Total number of TCG service users
- More than 17,000 companies
- Total number of TCG service users
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- Number of networks of financial institutions
- More than 340 companies
- Number of networks of financial institutions
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- Total number of seminar participants
For one year - More than 9,900 peoples
- Total number of seminar participants
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- Number of our offices in Japan
- 10 offices
- Number of our offices in Japan
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- Capital
- 1,772 Million yen
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- Number of email members
- More than 110,000 peoples
- Number of email members
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- Stock Exchange
- Tokyo Stock Exchange Prime Section
Languages
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English / Spanish / Chinese / Indonesian
- top page
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Japan Market Entry